Domenic Lippa of Pentagram, and his team have created the identity for London Design Festival. After his successful attempt of doing the identity for the 2007 festival they asked him to do it again with fabulous results. As Pentagram put it:
“Alongside the ubiquitous LDF guidebooks, the essential accessory for festival-goers, Lippa and his team designed every element of the festival’s city-wide graphic presence including print, invitations, signage, environmental graphics and the look and feel of the website.”
The LDF also retained Lippa’s rather sexy design for the London Design Medal, with a few alterations, which this year was awarded to Marc Newson (medal pictured below).
