The results are in for the Pentawards 2008. Heres my personal favorites out of the bunch:

These tortilla chips for tesco made me laugh. Each pack has a different variation on the character. The cool flavor wears some mean shades!

Love the packaging to these herbs for Waitrose, but I see more than a resemblance to the Original Source shower range (yes I do buy these so I can wash myself and admire a good bit of type in the morning! Kind of gets my brain going).

Love this packaging for Spark washing powder. It really has that Asian vibrancy and wit.