EAT

EAT have a rather sexy new graphic identity designed by Angus Hyland of Pentagram. In EATS words:

“The new range of packaging introduces new colours into the EAT palette at three month intervals. This seasonal refresh of the identity adds flexibility and means that the look of the stores is updated at regular intervals, without diluting the core elements of the brand. It reinforces the new tone of voice by making a virtue of EAT’s established business practices and emphasises EAT’s commitment to ‘Good, fresh, uncomplicated food’.”